North Liberty is one of the fastest growing towns in Iowa. This growth has led to North Liberty being a hot market when it comes to the sale of new construction homes. If you’re a buyer that’s great. What about when it comes time to sell? How will you do with your “nearly new” house when you want to sell your home in North Liberty and your biggest competition is the brand new, shiny house down the street?
Well, the first thing you do is hire yourself a Realtor who understands that competing with new construction brings its own set of challenges. The rules don’t change, there are still three basic principles that will get your home sold, they just need to be tweaked a bit to fit the situation.
a) Your house is priced correctly for the market
b) Your house is in great condition and shows well
c) Your house is marketed to the buyers who are looking for a home like yours
Why The Marketing Plan is SO Important
The reason I highlight the last item on the list is because Marketing your Home correctly is what makes the difference when it comes to selling a nearly new home in North Liberty in a neighborhood with lots of new construction. Price and condition are as important as ever, but ultimately if your Realtor doesn’t have a marketing plan that gets buyers through the door then you might be sitting in your well priced, beautifully staged home for a long time waiting for the right buyer to come along!
What makes Cardinal Realty the right choice to get your nearly new home in North Liberty sold? The easy answer is that we have a more comprehensive approach to marketing your home. Every house is different, as is every buyer, (and while we’re on the subject, every agent is different too). I personally take lots of photos and and videos of your house so I can get to know your house and get a feel for it so I can convey that to buyers. First impressions are important and the first time buyers will see your house for sale will be on the Internet. It’s important that we draw them in right from the start by making the right impression. You want buyers to know there are advantages to buying a nearly new home over new construction and this is where you do it. Buyers choose the homes they want to see based on what they see on the Internet. I work with a lot of buyers and know that’s a fact. If your home in North Liberty isn’t marketed correctly online they will click right past it and onto the next listing.
We have great success with this approach to marketing, most recently with my listing at 460 Carlyle Dr, North Liberty that got an offer in under 60 days in a neighborhood with A LOT of new construction. I’m a great believer in the Power of the Internet and know how to use it to your advantage when it comes time to sell your home in North Liberty. Check out some of my testimonials and you’ll see that I have some huge fans who even if they were a tiny bit skeptical about my claims about the Power of the Internet to start with, they were converted by the end of the transaction when they profited from the results!
Don’t Forget to Set the Right Price!
I could end this post there, but I need to take a step back and talk about Setting the Right Price. The fact is that even the best marketing plan in the world won’t sell an over-priced home! As a seller of a “nearly new” home in a neighborhood with lots of new construction you have the expectation that everyone has when you sell. You want to get more than you paid for it. Will that happen? Maybe. Maybe not. It will depend on what the comparative sales say when it comes time to list your home in North Liberty.
Looking at comparative home sales is part of the equation. There’s also the question of buyer perception. If you haven’t lived in your current house long, chances are that new construction homes will be selling for less than you’d like to get for your house. You had some significant costs when you moved into your new construction home and are hoping to recover them when you move out. Fact: Buyers simply expect to pay more for new construction, with the side effect that they expect to pay less for your house that is a few years old. Unfortunately buyers underestimate the cost of moving into a new construction home and don’t realize how much it cost you when you moved in, (they’ll get that wake up call when they move into the new construction home down the street!)
When all is said and done, there are many different things to take into account before you list your home for sale in North Liberty. Looking at the bigger picture is of paramount importance – It’s never one size fits all. Every house is different, every situation is different, (although as an agent I find there are often similarities to draw on). Your best chance of success when you’re in the situation of needing to sell a nearly new home in a new construction neighborhood is to work with an agent who understands the nuances of selling homes in these special circumstances – When you do it will mean you can rest easy at night instead of stressing about why your house is not selling. Do you have a home in North Liberty to sell and want that peace of mind? This is what we specialize in – Tailoring a real estate transaction to your particular circumstances. Give me a call at 319-400-0268. Let’s get started on getting that SOLD sign in your yard!